1Dependent on search engines
It is true that in any
career there are many things that are outside of your control but
for SEO this is a rule number one. Search engines frequently change
their algorithms and what is worse – these changes are not
made public, so even the greatest SEO gurus admit that they make a
lot of educated guesses about how things work. It is very
discouraging to make everything perfect and then to learn that due
to a change in the algorithm, your sites dropped 100 positions down.
But the worst part is that you need to communicate this to clients,
who are not satisfied with their sinking ratings.
2No fixed rules
Probably this will change over time
but for now the rule is that there are no rules – or at least
not written ones. You can work very hard, follow everything that
looks like a rule and still success is not coming. Currently you
can't even rely on bringing a search engine to court because of the
damages they have done to your business because search engines are
not obliged to rank high sites that have made efforts to get
optimized.
3Rapid changes in rankings
But even if you somehow manage to get to the top for a particular keyword, keeping the
position requires constant efforts. Well, many other businesses are
like that, so this is hardly a reason to complain – except
when an angry customer starts shouting at you that this week their
ratings are sinking and of course this is all your fault.
4SEO requires Patience
The SEO professional and customers both need to understand that SEO
takes constant effort and time. It could take months to move ahead in
the ratings, or to build tens of links. Additionally, if you stop
optimizing for some time, most likely you will experience a considerable
drop in ratings. You need lots of motivation and patience not to give
up when things are not going your way.
5Black hat SEO
Black hat SEO is probably one of the
biggest concerns for the would–be SEO practitioner. Fraud and unfair
competition are present in any industry and those who are good and
ethical suffer from this but black hat SEO is still pretty
widespread. It is true that search engines penalize black hat
practices but still black hat SEO is a major concern for the
industry.
So, let's hope that by telling you about the pros and cons of
choosing SEO as your career we have helped you make an informed
decision about your future.
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Source:http://www.webconfs.com/seo-career-article-23.php
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