Digital Marketing Course

'W3webschool - Live projects based Digital Marketing Training Institute to offer the best of the career performance!! W3webschool, a group of IT experts and SEO professionals in Kolkata. provides career-oriented Digital Marketing, SEO, PPC, Google Webmaster and Google Analytics short term Course covering each and every aspect of current market scenarios and Search Engine algorithms at moderate fees. Offers Live Project SEO (Search Engine Optimization) Training, SMO (Social Media Optimization & Marketing) Training, PPC (Google Adword - Search and Display Network) Training and ORM (Online Reputation Management / Brand Promotion) Course.
https://www.w3webschool.com/digital-marketing-training/

Top 5 Advantage of Digital Marketing

01. Fast Conversation

Conversation is very important to improve any business, But when you start a business you cannot connect with your customers, Because you neither have that much time nor any sources, but digital marketing completely kills your problem.

Because then people (customers) can communicate with you on your page, on email, in blog comment and through website, An advantage of this is that you also get information about the need of the market. And also of False Points of your product, because customers tell you only what they feel about your product.

Also, you can interact with them by reply to them, With which you can also understand their problems and take their opinions from them to improve your product.

02. Dynamic

In Digital Marketing, all platforms link up with each other. Because of which you get Quick Response and your product starts becoming increasingly viral in the market.

For example: Suppose you have a channel related to your business on YouTube, on which there are 10000 Subscribers, now what will happen as soon as you share information of your new product, notification will go to those 10000 people, so that they will see that about your product. What will happen is that you start getting Quick Response.

Similarly, there are also social media sites where your product will be marketed well, In this way, Digital Marketing is a dynamic way to grow your business, so that you can increase productivity quickly.

03. Feedback

In Feedback, you get reviews from people, how much they like your product, What do they think about your product, etc. Because you cannot grow your business till you understand the need of people.

Digital Marketing provides you with the facility to take feedback. With which you can know people’s thoughts and improve your product.

04. ROI (Return of Investment)

In Digital Marketing, you can get an idea where it costs you to promote your product. And what response did you get from it, which gives you information about the Return of Investment.

For Example: You made a Promo Video and uploaded it to YouTube, where you shared the link of the product in the description, Now what will happen is how many people watch this video and click on the link given in the description, you will know from that how many people are buying your product through YouTube.

With this, you will get an idea that just by investing in YouTube, how much sell you got and how much Profit has come out.

05. Effective

In Digital Marketing, you get the opportunity to show all three things simultaneously Sound, Effect and Vision, Which becomes your Promotion Effective and people also like it.

With which you can easily put your thing in front of people and introduce them to your product in Detail.

Now because today everybody uses the Internet, Social Media and YouTube So Digital Marketing becomes a very effective place for you. By using this, you can grow your business.

A Career in Digital Marketing: The Discussion

What Is Digital Marketing and How to Become a Digital Marketing Expert ?

What Is Digital Marketing Training and What Are Its Benefits

Career in Digital Marketing 2019

If you want to create a good career in the current phase, then you can be successful by getting knowledge in the field of digital marketing. To move forward in this field, first, you have to develop your interest in technology.

Today our world is gradually getting digitized, but with a very small step. Most texts and Vedas were taken by our ancestors are being digitized today. Speeches of top leaders given in Parliament and Constituent Assembly are also digitized. We can capture all the information with just one click and mouse jerk.

Obviously, there is a lot of hard work behind this work. They are working day and night to do these things. In this digital era, you too can find your career. At the same time, we can tell you that it can also give you a very good package. Everyday mobile apps and websites give at least this same message. Here we are introducing you to various job profiles.

1. SEO (Search Engine Optimization) marketing
2. Social Media Marketing
3. Pay per click advertising
4. Mobile Marketing
5. Email marketing specialist
6. Designer
7. Data Analyst/Web analytics
8. Content Writer
9. Consumer relation management
10. Affiliate Marketing.

As all the above job profiles can be seen. These job profiles are the digital age. If you understand basic work and also know how to market your work then this career is for you.

The best part of this sequence and digital marketing is that it is an emerging business. No one can claim such that he knows everything. You can go ahead by looking at your interests and earn big money. It has to keep updating itself regularly.

Benefits Of Digital Marketing

The field of digital marketing is not limited to any one job and there are many opportunities in it. This selection should be done by keeping the candidate in line with his qualification. Given the growing impact of digital marketing, it can say that its demand is very high and this large difference in demand-supply will definitely affect their pay.

How To Start Digital Marketing Begins

Read the blog in digital marketing.

Attend the city’s Digital Marketing Program, Workshop.

Participate in Digital Marketing and New Media Conferences

Start writing your own blog.

Learn Digital Marketing in Institute.

Work Profile in Digital Marketing

Today, a digital marketing specialist in bigger companies is of great importance. These are important members of the digital marketing team. It is the responsibility of preparing and maintaining digital marketing materials. They make their branding by creating web banner ads, emails and websites for the company. Prepare marketing campaigns for internet and digital technologies, which are delivered to people through mobile phones and social media.

Digital Marketing Job Profile

The scope of digital marketing is huge. Here you can find jobs in these positions: Digital Marketing Manager, Content Marketing Manager, Social Media Marketing Specialist, Web Designer, App Developer, Content Writer, Search Engineer Marketer, Inbound Marketing Manager, SEO Executive, Conversion Rate Optimizer etc.

Qualification

It is necessary to have a graduate to work in this field. Students who are graduating in Marketing, Communication or Graphic Design, they can make a career in digital marketing.

Salary

There is no limit on salary in digital marketing. As soon as training and experience get, the income goes up. In the period of training, there can be income between 15 thousand and 40 thousand rupees. After some years you can also start your own office.

Disclaimer,

So hope you understand what is Digital Marketing and why is important for career.if you are interested to learn digital marketing course in Kolkata w3webschool premium digital marketing institute in Kolkata city of joy.call us for demo class before admission.

What is Backlinks and Why is important for SEO

Friends In today’s post we will know what is a backlink – What is backlink and why is it beneficial for SEO? You must have heard about SEO, Backlink is also a part of SEO. If we say in simple words Backlink is a link that gets from one website to another, and it plays an important role in improving the ranking of the website in search engine. Therefore, according to SEO, Backlink is considered to be very important for a website/blog.

Backlink provides a way to get traffic of a website to another website. We try to understand this through an example, such as a website or blog where a lot of traffic is coming every day and if you create a backlink from that website then some visitors can easily click on that link on your blog. This way traffic on your blog increases and Search Engine Ranking is also greatly improved.

Different Types of Backlink

1. No, Follow Link

No Follow Link is the link which clicks on Visitor from one website to another website. But such links do not mean a Crawler in the search engine. If you say simple words, Nofollow links are not useful for ranking the page.

2. Do Follow Link

Do Follow Link is very helpful in increasing the ranking of your blog or website, because clicking on such links goes to a website’s visitor and other websites, along with Do Search Link also indexing the Search Engine.

3. High-Quality Links

Backlinks are considered as High-Quality Links from a Popular Website / Blog whose domain and Page Authority is quite good, which is good for a blog.

4. Low-Quality Links

From the Automated sites, Spam sites and Porn Sites Backlinks comes in the category of Low-Quality Link, such links are of no value. Such links are not good for blogs.

5. Internal Links

These links are given in the same domain to go from one page to another page or from one post to another, they are called internal links.

6. External Links

When we provide links to any other website while writing a post, then the links are External Links.

What are the benefits of SEO in creating backlinks?

1. Improves Search Engine Ranking

Backlinks are a big contributor to getting a good ranking in the Search Engine. If any of your posts get Organic Links from another website, it naturally only gets higher rank in content search engine. When your blog gets a backlink from someone else’s blog, then Search Engine will also show your blog in the search result with those blogs.

2. Fast Search Engine Indexing

Backlinks help your website/blog a lot in Search Engine Indexing. When Search Engine indexes your blog, it first checks your blog’s backlinks, how much of your blog is connected to the website. If your blog is brand new, then backlinks are important for your blog so that it can be indexed in search engine

3. Referral Traffic

If the main and direct benefits of backlinks are talked about, then your blog gets maximum referral traffic and we all know how important traffic is to each blog.

Website SEO Google Ranking Factors 2019

What are Keywords and How to do Keyword Research?

What is the Domain Authority and what is the use of it?

How To Build Backlinks For Blog / Website

Start guest blogging

Guest Blogging is meant to write a post for any other blog that visitors of that website can know about you and your blog, by doing so slowly the visitor of that site will start coming to your site if it is seen There is a very good way to make Backlink in Free. While doing Guest Blogging, keep an eye on the Guest Post only on the blog that matches your blog.

Here is some list for creating Good backlinks

Blog Create and Submission

Article Submission

Video Submission

Infographic Submission

Micro-Blogging

Q/A Submission

PPT Submission

Image Submission

Profile Create Submission

Local Business Submission

Classified Submission

Directory Submission

Blog Comment Submission

 And many more

About Us

W3webschool is a full dedicated computer training organization specialized in web-based learning. W3Web School is among the top most training centre in Kolkata. Our Mission is to provide quality training that exceeds the expectations of students with a range of courses that start with the very basic computer knowledge and extend to the advanced IT professional courses.

We are very proud of the “W3Web School learning experience” with a 98% pass rate on all courses. In our organization, each student learns using their own thirst of knowledge with diverse teacher support and guidance. All of W3Web School classes are 100% guaranteed; our students receive post-training telephone support through Communicative software (like Skype) at no cost for a lifetime. Our student intelligence and work knowledge is our plus point for the growth of our organization and the expansion of its name.

Quality: Unlike other competitors who seem to focus on the number of students rather than teaching quality, W3Web School offers the right IT courses you actually need rather than an inflated list of courses, many of which you will never use so be careful a little knowledge is a dangerous thing.

IT Specialists: We are confident to deliver best and quality training in PHP Training, WordPress Training, SEO Training, Web Design Training, Digital Marketing Training courses. We are a team of IT courseware specialists.

Digital Marketing Course In Kolkata

Now a day everyone goes on digital or you simply say online. Most of the companies and industries, farms are so popular and also make a unique brand in a very short period of time. Most of the companies are interested to go on a digital platform. I think this is the best opportunity to make a career in digital marketing. no doubt it has a bright future. if you serious to make a career in the digital field, this is the best choice for you. you get a handsome salary. Call Us For Demo Class
https://www.w3webschool.com/digital-marketing-training/

Top Digital Marketing Interview Questions and Answers

1.) What do you know about Digital Marketing Course?

Sir, Digital Marketing is a part of Marketing. It basically depends on digital devices and internet. Digital Marketing is a process to get more branding, increase awareness, increase selling, promotion of products through digital devices like laptop, desktop, smartphones, tablets etc, or internet.  it involves techniques like,

SEM(Search Engine Marketing)

SEO(Search Engine Optimization)

SMM(Social Media Marketing)

Web Analytics

Email Marketing

Video Marketing and

Content Marketing

2.) What is SEO & why is it so important?

SEO stands for Search Engine Optimization. SEO is a technique to increase the quality of traffic to your website. This is possible through organic search engine results.

The importance of SEO starts with the desire of the companies to gain more traffic for their websites.

3.) What is responsive web design?

Responsive web design is a new approach for website design that allows web pages to display different types of devices, such as desktop, mobile, and tablet. This process helps me to compose a mix of flexible layouts, grids, images, and CSS (Cascading Style Sheets) to help with media queries.

4.) What are on-page and off-page optimization?

On page optimization makes websites stand out in search engine rankings. On-page, optimization is changes done on a live web page.

Off-page optimization is changes done to a website offline. These changes result in positive search engine rankings.

5.) What do you know about AMP?

AMP (Accelerated Mobile Pages) is a Google-friendly open-source library that provides a great opportunity to provide you with the flexibility, smooth, and easy to load web pages. AMP, I have been able to provide mobile-friendly web pages for publishers and marketers.

6.) What is a Search Engine?

A search engine is a web-based software system developed to find and search relevant information on the World Wide Web. Search engines usually respond to questions filed by users and give them a list of search results.

7.) What is Webmaster Tool?

Webmaster Tools (also called Google Search Console) is a free service from Google. These are some of the basic advantages of using webmasters.

a.)Free data indexing

b.)Crawl errors

c.)Search queries

d.)Back-links information

e.)Website malware errors

f.)XML sitemap

g.)Name of a few search engines.

The names of some search engines are- Google, Bing, Yahoo!, Baidu, DuckDuckGo and Yandex.

8.) What is the Spider / Crawlers?

Most search engines use spiders/crawlers to index your website. Spiders have hyperlinks to collect and search for textual and meta information in search engine databases.

9.) Mention some of the useful Digital Marketing tools?

Some of the useful digital marketing tools are,

SEMrush

Google Alert

Ahrefs

Alexa

Ubersuggest

Google Trends

Google Analytics

Submit Express Link Popularity

Open Site Explorer

Keyword discovery

Digital point keyword tracker

Favicon generator

Crazy egg heatmaps and

XML Sitemap Generator

Open Graph Generator

10.) How does crawler/spiders move from one website to another?

Crawlers/spiders follow links which take them from one website to another, and as such, they search for your relevant information.

11.) What is a Domain?

Domain Name or DNS (Domain Naming System) is a nomenclature that allows us to identify a website on the Internet. Talking about any website, all backgrounds are linked to some IP address. An IP address (Internet Protocol Address) is a numerical address that tells the browser where the website is located on the Internet.

12.) What are the areas to utilize your keywords to optimize website ranking?

For better ranking, you have to place keywords in the following,

Website Title

Meta tag

Website URL

Headings Tag

Web page content

Loading Speed and

Images Optimization

13.) What is robots.txt?

The robots.txt is a text file used to provide search engine crawlers instructions. These instructions are given for indexing and web page caching, domain, directory, or any file from the website.

14.) What is the domain extension?

.com (commercial)

.org (organization)

.net (network)

gov (government)

.edu (education)

.name (name)

.biz (business)

.info (information)

15.) Who is called “Bad Links”?

All the types of links given below are called bad links,

Spamming link from a blog

Link from a non-indexed website

Those links that have been purchased

link exchanges with links

Any link that has been manually taken from the online link directory

16.) What should one do to avoid the penalty?

Avoid stealing images or text from other domains

Don’t link to any other website with bad page rank

Avoid re-directing users to another web page through refresh meta-tags

Avoid using words like “link,” to hypertext and give a link to your website.

17.) What is Crawling?

Crawling or web crawling refers to an automated process through which search engines filter web pages for proper indexing.

Web crawlers go through web pages, search relevant keywords, hyperlinks, and content, and bring back information to the web server for indexing.

Since crawlers such as Google bots go through other linked pages on websites, companies make sitemaps for better access and navigation.

18.) How can PageRank of a page be increased?

Any page can be improved from PageRank backlinks building. Apart from this, SEO is also very important for the ranking of your page.

19.) Name some digital marketing channels?

Multiple channels promote digital marketing. Some multiple online marketing channels are,

Affiliated Marketing

Display Marketing

Email Marketing

Search Marketing

Social Marketing

Social Media

Social Networking

Online PR and

Video Advertising

What is Indexing?

Indexing starts when the crawling process gets over during a search. Google uses crawling to collect pages relevant to the search queries and creates an index that includes specific words or searches terms and their locations.

20.) How can the loading time of a website be reduced?

The loading time of the website depends on some things.

How many images or videos?

Images are not optimized, that means image file size optimized for quality

HTTPs (Hypertext Transfer Protocol) can be used to reduce multiple requests by using CSS sprites.

Cache (data/files stored in your RAM) makes the Speed Reduce of your website. Keeping your cache clear is important for your website speed.

21.) What is PPC (Pay Per Click)?

The full name of PPC is pay per click. As the name suggests, pay per click means pay per click. It is an internet marketing model in which the advertising industry gives some funds for every click on the ad.

This is a method you can use to buy some Visitor for your blog, and you pay for the advertising company instead of that visit.

22.) Difference between Direct Marketing and Branding?

In Direct Marketing, I will target only those customers through which I can get sales. Direct Marketing is directly proportional to potential customers. In branding, I will try to figure out those ways through which I can get more branding. Like mass reaching, email marketing, etc.

23.) What is Remarketing?

Remarketing is a process to show ads again and again to the same customer who visited our website. It helps us to increase our branding. Google Adwords: Google Display Network use to create Remarketing ads.

24.) What is Off Page SEO?

Off-page, SEO relates to the other aspects that influence the search ranking of websites on the Search Engine Result Page.

25.) What is On-Page SEO?

On-page, SEO refers to all the activities performed within the websites to get higher ranking and more relevant traffic from the search engines.

26.) What is a long tail keyword?

Long tail keywords are phrases containing over 3+ words that make search results highly specific.

27.) What is Canonical URL?

When using the CANONICAL TAG / URL in any website or blog, we tell Google’s search engine that the URL of our website or blog –

For example, most people would consider these the same URLs:

www.example.com
example.com/
www.example.com/index.html
example.com/home.asp

28.) What is Google Adwords?

“Adwords” is Google’s online advertising service, where advertisers pay money and Google advertises their business to the right people.

29.) What is SEO friendly URL?

First of all, we try to know what a URL. The URL is the part  of the Internet that is searched by typing in the address bar, for example

www.w3webschool.com

This is the whole URL for search engine optimization, so this part is very important, it is very important to make it correctly, whenever you write the URL it must be sure that

Your URL should have meaning.

It should be small, it does not have more than 2 -3 search terms and its length is more than 5 words.

30.) What is XML Sitemap?

XML or Extensible Markup Language is primarily created to facilitate the functionality of the search engines.

31.) What is Image Alt Text?

Google Bots cannot process images on the web. Therefore, it makes use of the alt attributes to understand what an image is all about.

32.) What are the SEO Techniques?

There are two types of SEO techniques

1. White Hat SEO
2. Black Hat SEO

33.) What is SEO Keywords?

According to SEO Keywords, keywords are the word or phrase which is used to describe the web page content.

34.) What are the internal Links?

In website posts and web pages, we add links and other links to other web pages of your site, which are called internal links.

35.) What is keyword density?

This is the most important factor in SEO. You need to have percentages of keywords and phrases.

36.) What is LSI Keywords?

LSI Means (Latest Semantic Keywords)

37.) What is SEO Rankbrain?

RankBrain has an account for Artificial Intelligence (AI) system that helps Google to provide search queries via Google’s algorithm program.

38.) What is Bounce Rate?

Bounce rate is the number of visitors in the city that has a place to visit and return to the site. Simple words visitors spend time on your site.

If you want to become Digital Marketing Experts w3webschool Kolkata most trusted and low-cost Digital Marketing Training center in Kolkata feel fee call us for demo class before admission.